COOKIES POLICY

Last Updated: January 12, 2026

This Cookies Policy explains how imi (“Company,” “we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website irvmat.com and its associated pages (the “Website”). It describes what these technologies are, why we use them, and your choices regarding their use.


1. What Are Cookies?


Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. Cookies help websites function properly, improve user experience, analyze site performance, and support marketing and communications efforts.

Cookies may be:

  • Session cookies, which expire when you close your browser; or
  • Persistent cookies, which remain on your device until deleted or expired.


2. How We Use Cookies


We use cookies and similar technologies to:

  • Ensure the Website functions correctly
  • Understand how visitors interact with our Website
  • Improve Website performance and usability
  • Deliver relevant communications and marketing
  • Collect feedback and improve user experience
  • Maintain accurate business and location information

3. Third-Party Cookies and Tracking Technologies


We use the following third-party platforms, which may place cookies or use similar technologies when you interact with our Website:


Google Analytics

Purpose: Website analytics and performance measurement

Google Analytics helps us understand how visitors use our Website, including:

  • Pages visited
  • Time spent on pages
  • Traffic sources (e.g., search engines, referrals)
  • General geographic location (city/state level)

This information is collected in an aggregated and anonymized manner and is used solely to improve Website performance and user experience.

Google may use cookies and similar technologies in accordance with its own privacy practices.

Learn more: https://policies.google.com/privacy


Qualtrics

Purpose: Surveys and user feedback

Qualtrics is used to collect feedback through surveys or questionnaires. Cookies may be used to:

  • Prevent duplicate survey responses
  • Understand how users arrive at or interact with surveys
  • Improve survey experience and data accuracy

Any feedback provided through Qualtrics is used to improve our services, Website, and overall user experience.

Learn more: https://www.qualtrics.com/privacy-statement/


Yext

Purpose: Business information management and analytics

Yext helps ensure accurate and consistent business information across our Website and third-party platforms. Cookies and tracking technologies may be used to:

  • Measure engagement with business listings or location pages
  • Analyze how users interact with business information

This information helps us maintain accurate details and improve discoverability and user experience.

Learn more: https://www.yext.com/privacy

Font Awesome

Purpose: Usage analytics

Font Awesome is a service used for custom fonts and icons on our site. The tracking cookies are used for general font usage for FontAwesome’s analytics.

Learn more: https://fontawesome.com/privacy


4. Your Cookie Choices


You have choices regarding the use of cookies:

  • You can adjust your browser settings to refuse or delete cookies
  • You can set your browser to alert you when cookies are being used
  • Some Website features may not function properly if cookies are disabled

For more information on managing cookies, visit: https://www.allaboutcookies.org


5. Updates to This Cookies Policy


We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our business practices. Updates will be posted on this page with a revised “Last Updated” date.


6. Contact Us

If you have questions about this Cookies Policy or our data practices, please contact us at: marketing@irvmat.com